Writing two Radio PSAs Assignment Example | Topics and Well Written Essays - 750 words

Writing two Radio PSAs - Assignment Example The voices consist of s female and a male. The drama is set in such a way the two actors are holding a discussion, about the discovery of recent research on the effect of smoking on non-smokers. The male character is not aware of the findings of the research and makes it clear to the listeners through asking questions. On the other hand, the female character is energetic and is in control of the discussion. The female character has the details pertaining the cause of lung cancer in non-smokers. The drama is set to take place in a radio studio where there are no noises apart from background music that is fading away at a distance. Silence is used as a gap between scenes to mark the end of a scene. The scenes will end abruptly that will come as a shock to listeners to act as a way of excitement to obtain total attention from the listeners. The silence will take about 2 seconds. The drama ends with both voices agreeing that a no smoking population leads to a long life. The PSAs is a health discussion presented to a radio station by a not-for-profit organization. The not-for-profit body advocates against smoking that leads to death of many people both smokers and non-smokers. The issue of smoking affects both the young and the old in the society. The storyline is follows a group of family members taking a trip to an island to celebrate the success of their business. The drama consists of different sound effects and music at the end of the PSAs. The PSAs targets people between the age of teenagers and adults. In addition, it aims to attract people from both genders that is male and females. In addition, the main audience of the PSAs is from middle and high class in the society. Moreover, the PSAs does not discriminate against any religious background. The sound effects vary according to the preceding statement of the PSAs. In addition, the sound effects are put in between the voice of the announcer. It will

Marketing paper Essay Example | Topics and Well Written Essays - 1000 words

Marketing paper - Essay Example Timex generally targets the younger generation and kids (Hindustan Studies and Service Limited â€Å"Marketing Management†). For example, Timex targeted the active lifestyle with Ironman and Triathlon (Mechanical Science and Engineering, â€Å"Ways of Segmenting Market). Timex Group in their brand portfolio strategy provides their offerings to diverse consumer segments from ‘mass premium to luxury’ and also provides their watches to varied psychographic segments (Timex Group India Ltd, â€Å"Press Releases†). On the other hand, psychographic and demographic profiles of target market of Rolex consist of higher income group consumers who buy the product for status and dignity. The consumers of Rolex are basically the well-off segment of the society (American Management Association, â€Å"Two Examples†). 2.0 Four P’s Marketing of Timex and Rolex in their Websites Objective of Their Website Marketing Strategy The primary objective of website mark eting of Timex is to leverage the brand in order to increase traffic and revenue that comes from its website. The company had put into operation Adobe SearchCenter + along with Adobe SiteCatalyst to boost its performance of website which result in a 35% development in sales conversion and a $5 rise in average order size. Website is utilized to engage customers and make extra sales revenue. It helps customers to purchase difficult-to-find lines or products sold in other countries. Through its online presence, Timex.com planned to provide customers with complete product information and facilitate them to find the nearest retail outlet, in addition to view and purchase products. In order to reach the objectives, the company decided to find out various ways to enhance traffic to its website and keep consumers engaged on the site for longer period of time, with the definitive goals of lessening abandonment and growing conversions (Timex, â€Å"Challenge†). Similarly, Rolex also de veloped the objectives to make online promotion of its products in order to make people aware of it in the market. The customers can update themselves from the latest available products in the market. They can also purchase the product online as well as acquire the idea of nearest specialty stores from which they can make the purchase (Rolex, â€Å"About Rolex†). Use of Prices Differently in Each Company Timex generally sells comparatively inexpensive watch that focuses on the mass market and on the other hand, the Rolex watches are general highly expensive as they provide importance to quality image of the product (American Management Association. â€Å"Two Examples†). Price Range for Each Brand The brand of Timex are GC= $100(approx); Guess = $30-$117; Marc Ecko = $95-$158; Nautica = $149-$210; Opex = $63-$112; Salvatore Ferragamo= $130-$2170; Timex= $49.95-$109.95; TX = $375 - $725 Valentino Timeless = $1,000 - $15,000; Versace = $1,975 - $4,975 (Timex Group,  "Explore Our Brands†). The brand of Rolex are Datejust = $229, Day Date = $360, Daytona = $229, Submariner = $249 (Watch-Watches.Net, â€Å"Watch Watches†). The price range of Rolex is $200 to $10000 (Scribd, â€Å"Rolex†). Promotion of Products of Companies beyond Their Website Timex promotes its product by distributing it through retail stores and advertises in TV and magazines as well (Smith & Strand, â€Å"

Internship in Valentino Fashion Group Essay Example | Topics and Well Written Essays - 750 words

Internship in Valentino Fashion Group - Essay Example The essay "Internship in Valentino Fashion Group" talks about working in the Valentino Fashion Group as an intern. From an overarching context I have gained a greater understanding of how classroom elements oftentimes imperfectly reflect occurrences in the business world. In these regards, while my classroom experiences have undoubtedly prepared me for the internship it has been in a process where I have had to consider the underlining critical thinking elements. For instance, one of the major structural elements I came to consider throughout my internship was supply chain management. The Valentino Fashion Group has a number of inputs from outside sources and my study of supply chain procedures greatly heightened my analysis of these processes in this business context. The nature of the internship in terms of retail sales also made it such that I incorporated much of my course experience from business management and leadership. I came to recognize the importance of transactional lead ership in terms of employee relations as this model is perhaps the most effective in taming the diverse interests and desires of these individuals. Conversely, my study of situational leadership models also helped me in dealing with consumer relations as the multi-varied challenges I encountered necessitated that one not assume a too rigid approach to problem solving. The experience greatly influenced my perspective on career options and future plans. I believe that a person’s career approach should be linked.... Another consideration is the nature of this business as specializing in higher end retail sales. I believe that this distinction is important in my career as I am more interested in these aspects of fashion. I believe customers in this retail environment place a higher level of concern on the fashion aspects of the clothing and demonstrate a much higher commitment to the product. I believe my interest in fashion is better suited to this environment than a large-scale retailer that would be more concerned with widespread appeal and business models over fashion trends. There were many aspects of this internship that affected different areas of my life. In these regards, my experience in this internship greatly focused my future academic interests. My participation in the business department before this occurrence had been motivated by a desire to gain a broad understanding of business theory and management models without consideration of any specific course of action. Now that I have h ad this internship experience I am increasingly interested in merchandising practices and marketing. One of the major experiences I had at the Valentino Fashion Group was product placement in the store, as it was believed this greatly contributed to customer interest and purchasing. I believe such models are an essential aspect of all businesses and I am interested in learning more about them in the business environment. Perhaps the most transferable skill I gained in this experience was the ability to read and distinguish customer’s character and desires. I believe that to a great degree the I reached the goals I set for myself. My goals were to be a conscientious employee: remain punctual and work well in groups.

Can Islam live at peacr other faiths Essay Example | Topics and Well Written Essays - 2000 words

Can Islam live at peacr other faiths - Essay Example eaching of this particular religion often argues about the source of peace to be the inner-thoughts of individuals which he/she depicts in front of others (Siddiqui 1-16). However, in the recent decades with the increasing activities of terrorism all over the world and active involvement of Islam in the same, it is often argued that whether this particular religion can live at peace with other religions in this ever globalizing society. It is evident that Islam also has its own philosophies and practices that can ensure peace within the religion and all over the world. In order to provide a better and a clearer understanding on this particular debate, this essay will intend to depict the religious differences and similarities of Islam with other faiths on the basis of social peace. This can further enable to provide an apparent response on whether Islam can live at peace with other faiths. People hold different beliefs about the prevalence of peace in Islam especially owing to the fact that the religion is involved in conducting good deeds as well as involving in active terrorism throughout the world over the years. Peace in Islam is often regarded as a myth since little clear perception prevails among the people about the same. It is quite a fact that as per the teachings as well as the religious significance of Islam, the aspect of violence and terrorism and the overall religion of Islam are contradictory to one another (Ernst 18-26). It is argued that violence and terrorism were never been within the core values of the Islam religion. Relating the values of the Islamic religion with terrorism and violence will simply be an approach of denying the principles and teachings of the prophet. The alignment of the Islamic religion with peace can also be comprehended from the fact that the term Islam itself means ‘peace’ as per the Arabic slim (Siddiqui 36-41) . As per the values and teachings of the Prophet, a person belonging to the Islamic religion will have the

Life of a prisoner in the Soviet Gulag and Nazi Death Camp Systems Essay

Life of a prisoner in the Soviet Gulag and Nazi Death Camp Systems - Essay Example Just as engaging is the book by Solzhenitsyn, One Day in the Life of Ivan Deisovich, which portrays a fictionalized account of his personal experiences. Through explorations about these two accounts and expanded upon through other sources, a comparison of the experiences in Auschwitz and the Gulag can be made. One of the notable things about Solzhenitsyn’s work is that there is little that truly occurs in the book. The novel tells the details of a day, slowly and methodically, so that the mundane nature of life in a prison is revealed. Although there is some discussion of punishment and the cruelty of living in the Gulag, it is the monotony and the long day that has the most impact. Through the oppressive atmosphere and the indignity of being given no trust through constant searches and counting of the inmates, there is a sense of being held in place, that feeling permeating the whole work in a way that portrays a realistic feeling of being in prison. In contrast, the life tha t Levi Primo describes is filled with hardships that are terrible and not mundane. Each new indignity pushes him toward the next lowered level in which he must re-establish some sense of humanity into his life. The strongest concept that creates the biggest differences in the experiences that are described is that in the Gulag, while life is harsh, there does seem to be some hope that the next day will come, and that finally the protagonist will be released from his imprisonment. In Auschwitz, on the other hand, there is the pervading sense that there will be only death at the end of the journey. Hope is a much more precious commodity as the descriptions of the daily life is defined by the knowledge that genocide had been the original agenda of the Nazi party. The low level of human conditions emphasized the lack of respect for basic human existence that was provided in this terrible place. In the Gulag, while demoralizing events were a daily part of life, the intention seemed to co ntain and maintain the prisoners, rather than to encourage death to take them. According to German records about the numbers of deaths in Auschwitz, 1,750,000 people died in the camp (Linn 71). The camp had a finite life, its beginning and end within the time frame of World War II. Its purpose was to facilitate the genocide of those the Nazi regime had determined were unfit as representative of the human species, and were defined as expendable and ideologically unnecessary. The horror of this concept and the number of people lost to this belief system makes it one of the worst events in human history. Where the events at Auschwitz were terrible, the camp only existed in a few short years where the atrocities had a finite beginning and end. The Gulag system, on the other hand, lasted for thirty years in which slow systems of horror and oppression wore down the people from the threat of being detained within its grasp, or the actuality of being detained. The Gulag represented fear for those who were not in its walls, promoting the oppression of Communism and holding sway over the expression of belief and opinion within the nation of the Soviet Union (Applebaum). Cleanliness, health, and food were all some of the more important themes from both writers. Health was not easily kept in either environment, the health of Levi being so poor in the end that he was left behind, which more than likely saved his life from the harsh journey of

Using Office Equipment Essay Example for Free

Using Office Equipment Essay Full access is free for premium users Different types of office equipment are used to more quickly and efficiently deal with all manner of administrative tasks. Equipment such as computer, photocopier, scanner, printer, fax machine and shredder. The computer often referred to as PC is used for the internet, communication such as e-mail or memo and to search for information. Work can also be processed using microsoft programs. The photocopier is used to copy documents and reprint them. The scanner is used to scan paper documents and transfer them onto the computer creating a virtual copy. The printer is used to print out copies of documents from the computer. The fax machine is used to send copies of documents or important information to other businesses. The shredder is used to dispose of any documentation with sensitive or confidential information on it. This equipment also enable paper to be recycled. The different features on a computer enable me to access the internet to research information about the task I need to complete. I can also use emails on the internet using the computer, this helps me communicate within the organisation and externally and allows me to be constantly updated with information. Important information can also be sent securely using this. I can access Microsoft programmes that include Microsoft word, which I use to write letters or Excel which is used to input data onto spreadsheets such as student course attendance records/registers. The different features on the photocopier are invaluable in saving time and paper as they enable me to copy two-sided using duplexing and collect batches of papers using the collate offset (essential for lengthy training forms). The copier also allows me to change a colour document to black and white and print it. I can also resize the original document to a smaller or larger size and using A3 paper can produce a large document which can be folded in half. I would choose different equipment for certain tasks. For example if I required a copy of a document from the computer that needed to be a paper copy i.e. a form which needed to be completed and signed by a student or tutor, I would use the printer to print off the document then I would photocopy the document and print it out as many times I needed. Outcome 2: Understand the purpose of following instructions and health and safety procedures. It is important to follow the manufacturer’s instructions when using office equipment because by doing so it not only saves time and paper, avoiding having to redo work which may be flawed, but also maximises the best use of the particular machine reducing the potential for damage/malfunction. This can also avoid work being lost i.e. if a copier is not correctly set vital pages of a document can be omitted. Similarly keeping all equipment serviced and in good working order ensures it  is always safe to use, working to maximum capacity and hopefully avoids breakdowns which can be time wasting. Equipment also needs to be kept clean and hygienic for the same reasons and to ensure germs are not passed from user to user within the office environment. From a Health and Safety perspective it reduces the risk to the user if the instructions are thoroughly studied and any necessary training or guidance is given before equipment is used. A company can be held responsible if an employee is injured using equipment in the work environment for which they have not been appropriately trained/instructed. Outcome 3: Understand how to use equipment in a way that minimises waste. With regard to copying of documents waste can occur if master copies are not checked and loaded accurately and if the equipment is not set correctly i.e. using the duplexing setting forms can be printed double sided reducing page numbers. More expensive ink cartridges can be saved by printing documents in black and white as opposed to colour. Keeping waste to a minimum in the business environment is as vital as in all areas of society. It helps minimise damage to the environment such as carbon emissions, energy inefficiencies, water wastage, etc. Reducing waste helps to limit the environmental impact an organisation can have by reducing air and water pollutions and limiting the amount of materials that contribute to landfills. Reduced waste can prove cost effective to a business. By operating efficiently less expenditure is required for materials and orders to restock supplies are reduced. Similarly using less fuel and electricity has the dual benefit of reducing energy bills and carbon emissions. Outcome 4: Be able to use office equipment. I have been tasked with restocking the packs of diagnostic assessments and individual learning plans for tutors to hand out to trainees. For this I have used an Olivetti (d-copia 3500MF) photocopier located in a dedicated  room separate from the main office. The manufacturers instruction manual was not available, however having been briefed by my supervisor as to the organisational guidelines for the safe and appropriate use of the equipment, I ensured the copier was set to produce batches of 10 to be collated as they printed to save time and to copy double sided to reduce waste. I did encounter a problem when completing this task as a pack of paper had been stored inappropriately and was damp. This caused the machine to jam and a light indicator signalled which compartment of the machine was affected. In accordance with safe procedure I removed the offending paper. I was not informed that if the copying process is interrupted the copier will default back to single sided copying and this unfortunately lead to a batch of forms being wasted. This error was flagged up by my supervisor who I had requested to check my work and further incidents were avoided by ensuring the damp paper would no longer be used and the setting rechecked if any other printing interruptions occurred. On another occasion I had been using the photocopier to produce lengthy training documents which were essential for the following day however grey ink smudge marks started to occur on the bottom of each page as it was printed out and after checking with my supervisor we agreed this was unacceptable. I then was authorised to telephone the service company whose telephone number was located on the front panel of the machine and I explained the fault. The service company confirmed an engineer was in the area and would call later that day to repair the equipment as necessary. I was then able to complete my task thus avoiding disruption to the tutors planned training sessions. Whilst overseeing the copying I was also given a box of confidential paperwork which I used the shredder to dispose of, regularly emptying the container when the red light indicated it was full. After switching off mains power I ensured surplus paper was removed from the rollers and swept  debris up from the floor to avoid slips/falls. Shredded paper is recycled in the designated bin located nearby. On completion of the tasks as requested by the end of the day I ensured the documents were filed in their appropriate slots ready for any tutors to collect at their convenience. I then refilled the copier with paper and cleared away all the work surfaces in order that they could be used the following day.

Analysis of Lorcins View of Imperialism

Analysis of Lorcins View of Imperialism Imperialism, Colonial Identity, and Race in Algeria, 1830-1870; the Role of the French Medical Corps (Patricia M. E. Lorcin) As Conklin has argued in her book , that only in the third Republic France was the mission to civilise employed as an official ideology to justify imperial conquests, Lorcins research focuses on the historical development of social hierarchies in French North African colony, Algeria. Assessing how physicians without professional background knowledge in ethnographic analysis racially distinguished between the Berber-speaking Kabyles and the Arabic-speaking inhabitants of Algeria, the author asserts that such distinction influenced French perception of Algeria, informed the colonial policies developed and dictated her future colonial enterprise in the region. In her assessment of the intellectual contributions of French physicians and surgeons to this civilizing mission, Lorcin argues that the medical corps which was attached to the French troops in Algeria facilitated the projection of French imperial power that was essential to the development of a socio-political domain in the colon y. She attributes the medical corps achievement to the scientific methodology of their work and their awareness of current philosophical and intellectual currents. In other words, their work carried methodological and analytical weight, which ensured initial acceptance and in many cases ultimate validity. Importantly, their publication not only brought them political opportunities which stimulate more physicians interest in the venture, but subsequent assessment of North African culture and environment by Eurocentric historians were based on their racial conclusions. During the cholera and smallpox epidemics of the early 1830s, colonial medical officials in their line of duty to the local population served as the eyes and hear of the colonizer. The medical officials not only kept the metropole abreast of medical developments through publications in literary journals in order to further scientific research in Europe, but also passed information about the natives culture to France. That is, in the process of studying the condition of hygiene in the colony, colonial medical personnel without previous training as anthropologist developed negative stereotypes of the indigenous population based on speculation and self-proclaimed knowledge of the natives culture. In fact, these medical officials blamed sporadic epidemics that decimated the depopulation of the colony on their primitive cultural practices of polygamy, circumcision, the abandonment of sick children and bad political leadership. Sexuality and the relation of the sexes were particular inde x for evaluating the natives level of civilisation, hence, everything Arab, especially their religion became evil and needed to be destroyed and everything Kabyle became inferior and needed reform. Graduates of the medical school of Paris formed the larger part of the medical corp that went to Algeria to promote Frances idea of health through civilisation. These graduates went to North Africa with an idea of a superior European culture and of a primitive Africa that was in urgent need of civilization. In other words, colonial physicians during their time in the colony constructed an African Other, not only based on the pre-conceived racial superiority their civilisation, but also based on the assumption that they understand the colonised culture and society. Linking this racism ideology (i.e. class defines mans nature and destiny) to the paternalistic idea of the Utopian philosopher Saint Simon, Lorcin posits that the French standard of living, culture, environment, civilisation and morality were used by the medical officials as indicators in studying and explaining the environment of French Algeria. These evaluation of the Algerians were published in European journals and hel ped reinforce the prevailing notions of the inferiority of African indigenous society and culture in France. As a corollary, the publications won over the French public into supporting the civilising mission in Africa. Lorcin identified two important factors which made the medical corps indispensable in the French administration of Algeria: first, their research publication on the culure and society of the colonised which put them in active colonial politics legitimise the use of assimilation policy in the colony, and secondly, their regular contact with the native population put them in a position to discover which tribe was likely to cooperate with French rule (p. 665). These two factors resulted in the categorization of the local population the plain-dwelling Arabs as unfriendly religious fanatics and thieves, and the mountain-dwelling Kabyles as friendly primitive race. One of the physicians, Eugene Bodichon, in his unguided quest to propose how to secure the colony compared African environment with other European society in the 1830s and blamed his perceived backwardness of Algeria on African climate and hierarchy of race, thus advancing the concept of moral hygiene through assimilation and a gricultural plantation which he claim would purge the natives of their laziness and moral deterioration. The physicians intellectual contributions not only facilitated colonial rule by linking French rule to health and civilization, but also justified assimilation policy by claiming hierarchy of race. Although the physicians access to the homes of the natives gave them an idea of the daily activities of the Algerians, however, their pre-conceived racial ideology had a tremendous influence on the development of French ethno-racial attitudes that informed the imposition of her culture on the people. In other words, the extensive focus of the physicians publications on the unhygienic aspect of the natives society coupled with the derogatory description of ethnic groups provided justification for the mission to civilise. In all, her biographical approach which shows the physicians individual contribution worth commendation.